Along with a message framework, the SVPI secured a pro bono consultant to create partner profiles based on psychographic information. From that, staff from across the network collaborated to produce some segmented messaging for each profile. This is a summary of the three partner profiles that were created.

SVPI secured a pro bono consultant to create partner profiles based on psychographic information. From that, staff from across the network collaborated to produce some segmented messaging for each profile. This resource contains longer profiles for each partner, as well as messages and communications tactics that you can use with each type.