The Giving Code 2.0

11/28/2022

From the 2018 Summit session:

The Giving Code: Mindsets and Approaches of New Donors

Presenters: Heather McCleod Grant (Co-Founder and Managing Director at Open Impact)

Exploring both the supply and demand side of local philanthropy, this session will draw on Open Impact’s two years of research on motivations and barriers to giving, including The Giving Code: Silicon Valley Nonprofits and Philanthropy, and The Giving Journey: Guiding New Donors to Actualized Philanthropy. In this interactive session, Heather will share insights about what motivates high net worth donors to give, ideas for how to keep them connected, and advice for nonprofits seeking to better engage these donors.

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