Every child deserves the chance to play sports – to be a part of a team, get exercise, gain confidence and learn the game. SVP Investee, Athletics for Kids (A4K) provides the opportunity to play for children with financial barriers and helps them to achieve their potential and build important life skills.
A4K’s successful two-year funding cycle with SVP began in 2013 with $27,000 to convert to an online granting system, and then continued into 2014 with $25,000 for staffing and data input. In addition to providing capital, SVP contributes expertise to help our Investees build organizational capacity. SVP launched its first Community of Practice – Fund Development – with A4K’s fundraising assessment which gave A4K strong, detailed direction to pursue and secure the funding necessary to increase the number of sports grants they distribute.
“The fundraising assessment was an invaluable process, giving us a singular, unifying focus,” says Kimberly MacAulay, President of A4K’s Board. “Fundraising needs to be top of mind; we have to constantly put our resources, energy, and efforts towards it.”
A recurring theme throughout the assessment was A4K’s undeniable need to update their fundraising and donor communication tools, including their marketing collateral and outdated website. Refreshed communications are crucial to attracting and securing new corporate and individual donors, especially when there is heavy competition for funds with other sports-granting non-profits.
Despite the fact that SVP typically funds on a three-year grant cycle, Athletics for Kids’ initial ask was for two years. As the second year came to an end this April, the question was raised – why not apply for a third year of funding? With support from Lead Partner, Dan Bowditch, A4K developed a solid proposal to present to the Investment Committee on April 16th.
Their $35,000 ask will be allocated as follows:
- $20,000 for a part-time marketing/communications coordinator
- $4,000 for a new computer and graphic design software
- $6,000 for production of marketing and print materials
- $5,000 to implement Salesforce, a non-profit customer-relationship management platform, in collaboration with Traction on Demand and SVP
Pending approval of SVP’s grant, A4K will produce a set of brand-new communication materials, based on the complete renovation of their website. These materials will give them the tools to powerfully deliver their mission and vision and establish the foundation for a culture of fundraising.
“With these new materials, A4K will diversify their fundraising portfolio and pursue various donor campaigns (including monthly giving), corporate donations, more third party events, bigger and better fundraisers and eventually a legacy fund,” says Sandy Hancock, A4K Executive Director. “Our strong partnerships with North Shore municipalities showed us that we need to apply to other municipalities for grants towards both our program and operational costs. We’re very excited about the direction our fundraising is taking, thanks in part to our staff, board members and SVP Partners.”
On the topic of fundraising, why not join the team? A4K’s 13th annual Vegas-themed gala takes place on May 1st and features a cocktail reception, gourmet dinner, live music, sanctioned amateur boxing matches and authentic gambling. And here’s a sneak peek at one of their fabulous auction items – for the renovator, $25,000 worth of cabinetry from Capilano Builders – spread the word!