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Marketing & Graphics: Finalizing Style Guide and Templates

Open Arms has never had a consistent branded look. We have a logo and “colors” but individuals have manipulated both the logo and the colors over the years to suit their tastes.  This has resulted in an inconsistent brand, and unprofessional looking publications being put out into our community.

We are looking to have a clean, professional, branded look that will bring immediate recognition to the viewer that THIS is Open Arms.

We recently  had a volunteer create a style guide for us, outlining color palette and rules about use of logos and graphics. The Style Guide has been very helpful in keeping us on track with consistent colors and look. However, we have no clean, useable, high resolution copy of the logo in the correct colors. We also have no templates that staff can use so that they do not have to worry about getting the color numbers correct.

Desired Deliverables

The logo in the new allowable colors as a .jpg or other high resolution useable copy; a Power Point template; letterhead; and a newsletter template.

Skills Required for Volunteer

The volunteer should have a background in graphic design and be able to create templates that are useable to individuals who are not necessarily graphically oriented.

More Information & Next Steps

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