Team Read is looking for a volunteer who is skilled in utilizing email marketing platforms, (e.g. Vertical Response, Salesforce), to provide consultation and training to staff on effectively utilizing these tools for marketing and fundraising. The organization has a robust index of individual donors and they would like to utilize email marketing and social media tools to more effectively send communications and improve their fundraising systems.
Examples of work to be performed (illustrative):
- Creating customized and segmented email lists from Salesforce database
- Developing original email templates (as opposed to standard templates) for donor emails
- Training on how to review and edit emails prior to sending out to make sure glitches don’t appear in the emails people receive
- Training on structuring emails for maximum accessibility and readability on smart phones
This is a discrete project that can easily be undertaken by a single volunteer. The total estimated time commitment is 8-12 hours.