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Communications & Marketing Strategy

College Access Now (CAN) is looking for creative individuals to help develop their value proposition and better tell their story, differentiate their program, communicate successes, and inspire others to join in supporting the mission, using various electronic and print mediums.  Realizing the diversity of needs and the talents of volunteers, CAN is seeking support in one/all of the following ways:

1)    Assist in developing unique value proposition and generate effective messaging that clearly articulates CAN’s mission, the hallmarks of CAN’s program, ROI and differentiates the program from other local college access programs. (project based)

2)    Generate engaging copy for the website and various electronic and print campaigns that communicate the unique value proposition, effectively describes program offerings, highlights successes, and engages others in supporting our mission. (ongoing)

Examples of work to be performed:

  • Brainstorming w/ Executive Director and Development Team
  • Writing
  • Collaborating w/Graphic Designer, Photographer

Desired deliverables:

  • 3-key message points
  • 1-page Marketing Piece (for print and web)
  • Content for Annual Report
  • Web content assessment and editing
  • Ongoing messaging/marketing support

Skills of potential volunteer:

Marketing, brand development, positioning, copy writing, and/or graphic design.

Project details & next steps

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