Perla Ni has held executive roles in the corporate, academic and nonprofit sectors throughout her career. She is CEO of GreatNonprofits, the leading platform for community-sourced stories about nonprofits. Under her leadership, GreatNonprofits empowers organizations by harnessing their most authentic advertising. She is the founder and former publisher of the Stanford Social Innovation Review, the foremost journal on nonprofit management and philanthropy. She also co-founded Grassroots Enterprise, later acquired by global public relations firm Edelman. Perla has been a strategic partner of the SVP Network for three years. This will be her third SVP Global Conference.
Connection: Friend of the Network at GreatNonprofits and SV2 Partner, 3 years
Number of SVP Global Conferences attended: 2
What do you love to do in your free time?
I enjoy learning about philanthropy when I travel. In London, I enjoyed visiting the Foundling Museum – which was a nonprofit funded in the 1700s to care for abandoned babies. It pioneered the use of art (so many artists donated paintings that it became UK’s first public art gallery) and musical events (composer George Handel conducted annual benefit concerts of Messiah) to raise money for its operating costs. It’s cool to stumble on innovative nonprofits from 300 years ago.
What is one little known fact about yourself?
I love documentary films. If anyone has recommendations, please let me know.
What are the social causes you’re passionate about?
I’m really interested in multiple social causes, but particularly those that my children are interested in – health and environment. I want to have common issues with my kids so that we can have something to talk about or something to do volunteering together.
Why did you decide to attend this year’s SVP Global Conference?
I love the SVP members and I always learn from their personal stories. I look forward to seeing the amazing people I’ve met at previous conferences and meeting new people as well. I learn so much for the other members, and the fact that we’re all on this personal and yet communal learning journey together makes the SVP conference a joyful, connected and rewarding experience.