Lily has been a partner of SVP Beijing since 2016. Prior to moving into social sector, Lily was the Managing Director of OgilvyOne Beijing, a digital and customer relationship management communications unit of Ogilvy & Mather. She focused in helping Global Brands to grow in China, as well as China brands to go global. Lily was instrumental to many substantial campaigns including IBM global campaign “Smarter Planet” landing in China to transform its positioning, first ever Huawei global brand campaign, just to name a few.
Lily and her teams’ works were recognized at New York Festival, IPA Effectiveness Awards, Asian Marketing Effective Awards, China Effie, and they pocketed the first Echo Gold as the first Chinese agency ever won this top prize.
After 20 years in advertising, with a growing sense of social responsibility, and a belief that business solutions can solve social problems, Lily moved onto a new chapter in 2016. She works with Leping Social Entrepreneur Foundation, a leading China foundation focusing in building ecosystem for social innovation and philanthropy development. She serves as a business and brand consultant to investees and social entrepreneurs.
Lily also volunteers with Partners Asia, a US non-profit that operates in South East Asia, supporting community initiatives to improve lives of Myanmar’s most vulnerable.