Anuj Bhasin is the head of Global Gatorade. He is responsible for rapidly accelerating global Gatorade growth with a key focus on international market expansion. Anuj leads a team to deliver Gatorade’s five-year global strategic plan and yearly global brand business plan inclusive of all brand activation/advertising, short/long-term innovation and sports marketing partnerships. Prior to his role on the Global team, Anuj worked on various brand strategy and innovation roles on the U.S. Gatorade business after joining PepsiCo in 2011. Before joining Pepsico, Anuj worked as a brand manager at Kraft Foods and as a buyer at Macy’s.
Anuj received his undergraduate business degree from Washington University in 2002 and completed his MBA at the University of Chicago in 2008. Anuj hails from Maryland and is a huge Terps fan.