The fifth annual Millennial Impact Report explores how Millennials (defined as individuals born after 1979) engage and work with companies, specifically what they are attracted to in corporate cause work. With Millennials set to represent 50% of the workforce by 2020, this influential generation will comprise the predominant sector of the workforce. Understanding what motivates them and their preferences is essential to unleashing the full professional and philanthropic potential of these individuals.
According to one Millennial, “Cause work gives more meaning to the job than just a paycheck. Life isn’t about the money you make, it’s about what you do with your life to impact others.”
Key findings of the Millennial Impact Project to date are:
- Millennials engage with causes to help other people, not institutions.
- Millennials support issues rather than organizations.
- Millennials prefer to support smaller actions before fully committing to a cause.
- Millennials are influenced by the decisions and behaviours of their peers.
- Millennials treat all their assets (time, money, networks, etc.) as having equal value.
- Millennials need to experience an organizations work without having to be on site
Read the full report here.