Twin Cities-based nonprofit The BrandLab will receive hundreds of hours of pro bono business consulting and up to $75,000 in grants over three years from Social Venture Partners (SVP) Minnesota. The pro bono hours will focus on building The BrandLab’s capacity to scale and bring more pipeline diversity to the Twin Cities and its communications industry.
“After a highly competitive process with a due diligence team of 24 SVP partners, we voted to support The BrandLab at Pitch Night on April 6,” said Ann Herzog-Olson, executive director of SVP, “The BrandLab is approaching an exciting point of inflection and SVP partners are ready to help the organization attain greater impact with teens in our state by helping to introduce diverse students to marketing and advertising as career options via the communications industry. Our partners saw great potential in their model, and are ready to help The BrandLab advance.”
Ellen Walthour, executive director of The BrandLab says, “The pro bono consulting hours from SVP partners is an incredible gift to our organization. We are deeply grateful for the invaluable guidance and expertise SVP brings to the next stage of our growth. SVP will help The BrandLab in determining best financial models for our earned income, governance structure to expand to new markets and best practice HR methods to ensure we help talent thrive.”
The BrandLab’s mission is to change the face and voice of the marketing industry by introducing, guiding and preparing students for careers in marketing and advertising. The BrandLab believes in a future industry that reaches new heights through the creativity of people of any race or socioeconomic background.
SVP is celebrating 15 years in 2017 and has provided over $7 million in pro bono consulting and $2 million in cash grants to 55+ qualifying nonprofits since 2002. This mix of time, money, and expertise improves impact and sustainability for the nonprofits, while building strong and lasting relationships between SVP partner donors and the recipient organizations.