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SVP International

Boards with Brains: Marketing 101

Posted by jennie

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Marketing should be an essential part of every nonprofit’s strategic plan – and its budget.

The emotional connections you make by investing in marketing & communications can go far to achieving your goals as a nonprofit. They can boost donations, connect you to influential partners, and help reach the clients you want to serve. Above all, you can tell your story to a broader audience.

About this Session:

In this interactive session, we’ll examine effective ways to create an action plan and potent strategies to get the results your organization needs. We’ll help you better define goals at the outset, pick marketing channels that make the most sense, and spotlight cost effective methods to get the word out about your organization. Attendees of this session can expect to:

  • Gain better perspective on why marketing for nonprofits is important.
  • Understand why and how to better define your goals before crafting your message.
  • Learn how to set marketing & communications goals and budgets for your organization.
  • Understand some essential components of effective marketing campaigns, and other valuable tips and tricks.

t our Presenter:

Tony George is Managing Director of Vermilion Design + Digital, an agency specializing in helping purpose-driven organizations tell their stories and to get the attention they deserve. With marketing experience across a range of industries, Tony has helped a broad range of companies including startups, nonprofits and Fortune 500s to hone in on their strategy and execute successful marketing campaigns. He has an undergraduate degree in Marketing from CU and an MBA from Loyola Marymount in Los Angeles. His day-to-day responsibility includes Vermilion’s business development, internal operations, and marketing.

About SVP’s Boards with Brains series:

SVP Boulder County believes strong nonprofits deliver better results. For our nonprofits to be wildly successful, we believe strong leaders – both staff and board – help create adept organizations. Our Boards with Brains professional development series was designed with that in mind. We’ve got a variety of nonprofit leadership topics, as well as ‘tracks’ and levels to help attendees identify which sessions suit them best.

Our per-session fee is a below-market $40. Individuals or organizations can purchase a transferable, 8-punch pass (giving you a $10 discount on each ticket). Each session also includes a limited number of scholarship slots (just ask).

Please note, SVP closes registration two days prior to each session and all attendees are asked to register in advance. Day-of drop in participants should understand there may not be space to accommodate them, or sufficient quantities of session materials available. They will be expected to pay on site with a credit card (please note, scholarship and 8-pack pricing is not valid for drop-in attendees).

REGISTER HERE