Web content can be a bit like a buttery croissant. It goes stale fast. And unfortunately, updating your website is not nearly as tempting as a tasty pastry. So here’s a handy tool to make it easier: shortcode!
Shortcode can be used to pull dynamic content (blog posts, new partner bios, volunteer opportunities – the stuff you’re ALREADY updating regularly) onto static webpages with just a few easy steps.
Beyond freshness, peppering dynamic content — can you stand any more food metaphors? — throughout your site also provides your audiences with additional ways to engage while making the most of the content you produce.
For instance, say a visitor comes to your website looking for a staff phone number (staff lists are among the most commonly visited pages). Then, on the staff bio page they stumble on a story or a thought-piece written by that staff member and stick around to learn more. Or, say a partner or prospective partner is curious about the nonprofits you support. While browsing the investee profiles they find a volunteer opportunity that interests them and sign up.
Wondering what this looks like? See the screencast below for a quick tour. (See full screen version.)
So, You Said This Was Easy. How Do I Do It?
All you need are three basic ingredients: dynamic content, a system of categorizing/tagging that content and the right shortcode. Here are a few tutorials, followed by some basic shortcode you can copy and paste onto your own website. (See full screen version.)
[svp-list id=”svp_news … Huh?
If you’re like me and find it difficult to remember all the rules around writing shortcode, no worries! A simple copy and paste job with some tweaks should do the trick. In this Word document you’ll find a selection of shortcodes that were referenced in the screencast above, plus a few more.
Want More Nerdy Details?
Please feel free to email me directly at email@example.com or call 206.775.8945 if you have questions or just want to geek out about organizing and distributing dynamic content throughout your website.